could you stay up until dawn? 👀 Fans across the country competed in an overnight #UntilDawnMovie marathon where eight lucky viewers walked away with a prize for making it through the night… Get a recap of the night’s events, and don’t miss the year’s most original horror movie – in theatres Thursday. Get tickets.
• Produced 20+ bespoke social pieces with 100+ total deliverables that garnered: 60M organic impressions, 75M video views, and 5M engagements across social!
• Developed TOV, scripted copy & published over 100 posts on TikTok, Instagram, X, and Facebook each!
• Engaged broader franchise through social listening, managing a share of voice of 614K mentions that accounted for 1.6B impressions to extend beyond owned social!
• Built a community of 60K+ new Dog Man movie fans!
• Contributed to $40M opening weekend, doubling early projections!
