In celebration of Sony Pictures Entertainment’s theatrical release for Venom: The Last Dance, the eclipse digital+social team developed an integrated digital marketing campaign that encompassed interactive and thumb-stopping social creative, trending opportunities to break the fourth wall, and thematic fan activations to create memorable experiences and immerse fans into the final chapter of the Venom cinematic franchise.

All of these engaging digital-first touch points included targeted story development for fans of Marvel, Tom Hardy, Spider-Man, and broad movie-going enthusiasts alike, as well as clever nods to disrupt conversation in social and conquest key cultural moments that extended beyond the superhero zeitgeist.