In celebration of Warner Bros. Home Entertainment’s release of Lee Cronin’s The Mummy, the eclipse digital+social team unwrapped a sacred campaign 5000 years in the making, one that resurrects an ancient evil and unleashes it directly into the feeds of modern audiences. 

Designed for horror fans and culturally curious thrill-seekers alike, this campaign pulls viewers into a deeply immersive, participatory mystery centered on the cursed possession of a young girl and the unraveling of a family under siege. Blending psychological terror, Egyptian lore, and visceral body horror, our tone is cryptic, unsettling, and invasive, making audiences feel like they’re not just watching the horror… they’ve brought it home. Through clues hidden in plain sight, distorted technology, and escalating moments of dread, each piece invites fans to investigate, decode, and uncover what happened to Katie before it’s too late.