We didn’t just have a “good day,” we had a “great day!” We partnered with 20th Century Studios for the theatrical release of Free Guy starting Ryan Reynolds. Our vision was to create a series of immersive and comedic pieces introducing fans to the incredibly chaotic and wondrous world of Free City! By combining fan-favorite moments, classic Ryan Reynolds humor, and thumb-stopping action sequences we were able to bring this NPC (non-player character) to life.

Our campaign of 20+ social pieces spanned 1×1 and vertical social videos, dynamic breakthroughs, custom GIFs, Twitter Spotlight units, YouTube content, and more, that drove awareness and urgency to the box office!