In celebration of Universal Pictures’ and DreamWorks Animation’s CEREAL-OUSLY SUPA THEATRICAL RELEASE for Dog Man, the eclipse digital+social team has doodled a digital marketing campaign of epic proportions. As Petey would say… it’s “the greatest of ever!!!”

Our campaign focused on three primary goals, including: delivering strategic and well-researched community management planning, highly stylized social creative concepts, and thematic and memorable fan activations that extended beyond social.

All of these engaging digital-first touch points included targeted story development for broad / animated movie enthusiasts, families and kids, Dav Pilkey’s graphic novel fanbase, the star-studded voice cast, and beyond!

• Produced 20+ bespoke creative pieces with 100+ total deliverables that garnered: 60M organic impressions, 75M video views, and 5M engagements across social!

• Developed TOV, scripted copy & published over 100 posts on TikTok, Instagram, X, and Facebook each!

• Engaged broader franchise through social listening, managing a share of voice of 614K mentions that accounted for 1.6B impressions to extend beyond owned social!

• Built a community of 60K+ new Dog Man movie fans!

• Contributed to $40M opening weekend, doubling early projections!