In celebration of Disney’s release for Cruella, we developed an integrated digital marketing campaign spanning the lifecycle of the campaign that encompassed interactive & thumb-stopping social creative, thematic influencer programs, and talent & fan activations, to create memorable experiences and immerse fans into the mad world of Cruella’s origins!

All of these engaging digital-first touch points included targeted story development for broad movie-goers & niche communities alike, clever nods to disrupt conversation in social, and out of the box methods to appeal to core Disney fans, multicultural audiences, LGBTQ+, alternative lifestyle, fashion, beauty and more that created awareness & drove viewership.