In celebration of the Warner Bros. Home Entertainment release of Mars Attacks! on 4K Ultra HD, the eclipse digital+social team has outlined a social invasion like never before (because if humanity is going down, it deserves to go down in crystal-clear resolution). 

We treated our campaign like a global alien incident, complete with mistranslations, rug pulls, glowing skeletons, and an irresponsible amount of “Ack Ack Ack.”

The tone is proudly absurd, self-aware, and cult-first, celebrating the film’s satire, stacked cast, and beautifully chaotic effects that somehow look even better in 4K.