mortal kombat II

CASE STUDIES | social+strategy


strategy overview

In celebration of Warner Bros. Home Entertainment’s release of Mortal Kombat II, the eclipse digital+social team enters the arena with a campaign built for kombat, designed to unleash a relentless wave of action, humor, and fan-first interactivity across every platform. 

Drawing from the franchise’s legendary lore, iconic fighters, and brutal finishers, this approach transforms social into a battleground where every post hits harder, every moment escalates, and every fan is pulled deeper into the fight. From thunderous callouts to cinematic clashes, the campaign embraces the language of Kombat to deliver a high-impact experience that feels as playable as it is watchable.

Our campaign is layered with snackable trends, meme culture, and special features that unlock the secrets behind the spectacle. This is not just a release. It’s a call to Kombat. 


key messaging series

movie fight night
more more more
mythology deep dive
game play moves

snackable trending series

i can fix him | tiktok trend
vocal stims unlocked | tiktok trends

interactive series

hold to choose your fighter roulette
kontrol the fight with your thumb