him
CASE STUDIES | social+strategy
strategy overview

In celebration of Universal Pictures’ home entertainment release for HIM, followed by the streaming window on Peacock, the eclipse digital+social team compiled game-changing organic social pieces to complement the lifecycle campaign!
The horror didn’t end on the field, it followed fans home. audiences relived the twisted journey of ambition, sacrifice, and corruption that shattered the line between football glory and psychological terror through purchase and Peacock!
Greatness always comes with a price to becoming HIM.
