strategy overview

In celebration of Universal Pictures’ home entertainment release for HIM, followed by the streaming window on Peacock, the eclipse digital+social team compiled game-changing organic social pieces to complement the lifecycle campaign!

The horror didn’t end on the field, it followed fans home. audiences relived the twisted journey of ambition, sacrifice, and corruption that shattered the line between football glory and psychological terror through purchase and Peacock!

Greatness always comes with a price to becoming HIM.


streaming on peacock

launch spot
announce spot

home entertainment campaign

becoming isaiah
tyriq fan cam
justin tipping
i am him
julia fan cam
cam sr